Lemona e. parduotuves kurimas

More than 2 million products for tech enthusiasts

Website

www.lemona.lt

Services

Development  •  Strategy  •  UX/UI

LEMONA electronics is one of the largest electronics retailers in Lithuania, it’s especially well known for tech enthusiasts who are looking for specific components. To take their online experience to the next level we have integrated a powerful yet flexible Magento eCommerce platform, updated the online store visually and totally transformed user shopping processes to ensure higher conversions.

These changes allowed LEMONA to effectively manage the catalog of more than 2 million products, increase internal productivity and, without additional investments to marketing, boost sales 3x.

2 million

products online

3 times

more sales after launch

38%

higher load speed

5

external integrations

Lemona.lt parduotuves atnaujinimas

Task

The key audience of LEMONA consists of technology enthusiasts. When tech-savvy customers visited the old LEMONA eshop they were in for disappointment. Outdated, sluggish and unattractive website not only did not meet high customer expectations, but also limited the business growth. The selling potential of the website was not fully used and manually managing the extra wide product catalog became a tedious task for the team.

To solve these problems we raised three main challenges:

1. Easier inventory management

More convenient and faster inventory management needed to be created to optimize client’s resources.

2. Redesigning shopping process

Shopping experience needs a redesign to increase the number of orders and average cart size.

3. Overhauling website's design

The UX/UI design needs revamping to increase conversions and meet expectations of tech-savvy users.

Solution

Implemented technical solutions

1.

Integrated Magento Commerce solution, allowing to fluently support and manage extra high number of products (up to 5 million SKU’s)

2.

Used a PWA solution that helped to transform user experience: increased load speed, usability and wider functionality.

3.

Integration with accounting software was done, allowing each B2B client to have separate pricing.

4.

Integrated SearchNode search solution to increase the speed and precision of product search.

5.

Improved technical SEO that lead to increased organic traffic from search engines.

6.

DPD courier and terminal integration was done to ensure smooth order delivery.

7.

Prerender solution was installed to improve page indexing and SEO.

Magento PWA Search Node Prerender

Main used technologies:

Magento Commerce, PWA, SearchNode, Prerender

Magento PWA Search Node Prerender

Main used technologies:

Magento Commerce, PWA, SearchNode, Prerender

Website UX/UI design

User interface is what drives user decisions in eCommerce. The previous version of LEMONA online shop was not using modern UI practices effectively. This created many missed opportunities from buyers who have already showed interest in shopping here.

Our main mission here was to find the most effective design solutions that would bring the biggest benefits in the shortest time possible.

Justina

Justina

UX/UI Lead

Previously, shopping at LEMONA electronics was a pretty difficult process: buyers were forced to create accounts, overall navigation was complicated and there were many opportunities to lose the user's interest during his journey. These aspects had a strong negative impact on sales and company revenues, so it was crucial to rework the UI if we wanted these metrics to grow.

Implemented UX/UI design solutions:

We have completely transformed the user’s journey, We made it shorter, more intuitive and brought it closer to the standard Magento experience that users are familiar with. It helped LEMONA to increase order numbers, improve average order size and reduce cart abandonment rates.

1.

An intuitive mobile version was created.

2.

User’s journey was simplified and shortened.

3.

User interface was updated to modern standards.

4.

Filter functionality was expanded, allowing better product categorization.

5.

Registered customer's environment interface was created.

Lemona.lt e. parduotuvės atnaujinimas

Project launch

Closing down an old system and launching the new one always requires a lot of concentration, knowledge and resistance to stress.

Paulius Nagys - Adeo Web Co-Founder

Paulius

Co-founder

Shutting down a store with high user traffic even for a few hours usually means big losses for the business. That’s why for LEMONA we had to make this transition as stable and as optimized as possible. I’m glad that our team managed to make this switch one of the smoothest project launches in our 10 years of experience. That’s the best proof of our competence to me.

Results

Developing a new eCommerce store and integrating external solutions brought LEMONA electronics these results:
1.

Generated 3x higher revenue online

New eCommerce solution allowed LEMONA to increase their revenue from online sales three times.

2.

Integrated time-saving inventory management

Completely redone inventory management solution became a more efficient process, allowing to save company resources.

3.

Created modern and effective website design

Overhauled UX/UI design and transformed user flow allowed buyers to navigate the store easier and increased conversions.

Newly developed online store and an array of integrated eCommerce solutions helped LEMONA electronics to increase their online revenue three-fold. At the same time, inventory management became an easier process for internal employees. Third party integrations allowed to automate a big part of manual tasks and use their time even more efficiently.

Completely overhauled website design helped the LEMONA buyers to navigate the online store easier, and the mobile version opened up a whole new segment of potential customers. What’s more, future-proof technical solutions ensured even greater project extension capabilities in the future. Smooth project launch and proactive communication with the client set a solid foundation for a long term relationship between Adeo Web and LEMONA.

Tadas Goberis, Lemona

Tadas Goberis

Head of eCommerce and IT, LEMONA

Client’s feedback

On this project we faced an exceptional challenge in transforming our business processes - millions of products, hundreds of thousands of customers, thousands of customized pricings. I’ve known the Adeo Web team for more than 7 years now, so I was sure that they are up to the challenge. The only question was if there’s enough time to build it. However, we managed to find the common ground and successfully launched the project on time. It turns out that we chose a great time to rework LEMONA electronics eCommerce. It became one of key factors who got us through Covid-19 challenges. Gained technical advantage allowed us to stay at the top of our competition and to continue providing top-notch experience to our customers.

Client’s feedback

On this project we faced an exceptional challenge in transforming our business processes - millions of products, hundreds of thousands of customers, thousands of customized pricings. I’ve known the Adeo Web team for more than 7 years now, so I was sure that they are up to the challenge. The only question was if there’s enough time to build it. However, we managed to find the common ground and successfully launched the project on time. It turns out that we chose a great time to rework LEMONA electronics eCommerce. It became one of key factors who got us through Covid-19 challenges. Gained technical advantage allowed us to stay at the top of our competition and to continue providing top-notch experience to our customers.

Tadas Goberis, Lemona

Tadas Goberis

Head of eCommerce and IT, LEMONA